Audience Research
In my previous post, I discussed getting after the who and why of your audience in order to figure out what to talk about. Today we’ll delve deeper into the who. Sometimes knowing your audience is as simple as asking for...
Selecting a Topic
When faced with a public speaking or writing assignment, fear is often the first response. “I don’t even know what to talk about,” people say. Whether addressing your department, speaking at a dinner, pitching to clients, or negotiating with vendors, determining...
Welcome to the No-Fail Mission
Years ago, as a U.S. Air Force intelligence analyst, I was supporting flying operations at an overseas base. During one routine mission, an American pilot encountered an aircraft from a nation with whom the U.S. had a rocky relationship. We weren’t...